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Where to sell art online
Compare the main routes for selling originals, prints and commissions online.
Start here
Compare the main routes for selling originals, prints and commissions online. The aim is not to create one rigid rule, but to give you a dependable starting point you can test in your own practice.
The working principle: make the simplest useful decision first, then add complexity only when it improves the work or the business.
Practical checklist
- Match the platform to what you sell and your typical price point.
- Marketplaces provide discovery but charge for access in different ways.
- Your own site gives control but you must generate traffic.
- Start with one or two channels and learn them properly before expanding.
What to do next
Try the advice on one real piece of work rather than redesigning your whole practice at once. Record what changed, what it cost and whether the result was genuinely better.