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How to price your art
Build a pricing method that covers costs, time and selling fees while staying consistent.
Start here
Build a pricing method that covers costs, time and selling fees while staying consistent. The aim is not to create one rigid rule, but to give you a dependable starting point you can test in your own practice.
The working principle: make the simplest useful decision first, then add complexity only when it improves the work or the business.
Practical checklist
- Calculate materials and direct production costs.
- Choose a realistic hourly labour figure.
- Add overhead and packaging rather than absorbing them invisibly.
- Account for marketplace or gallery commission before setting the public price.
What to do next
Try the advice on one real piece of work rather than redesigning your whole practice at once. Record what changed, what it cost and whether the result was genuinely better.